The moment your beauty begins,
KBEAU is with you

In 2025, foreign visitors' spending at Olive Young broke past 1,000,000,000,000 KRW. The most-carted picks: Torriden Dive-In Serum (~15,000 KRW), VT Reedle Shot (25,000~35,000 KRW), Beauty of Joseon's clear rice sunscreen — a no-white-cast favorite in Western markets (~15,000 KRW), Laneige Lip Sleeping Mask, and BIODANCE collagen masks at around 4,000 KRW a sheet. The global-flagship store in Myeongdong is easiest for tourists, with multilingual service and fast tax-refund processing.

Most cost under 5,000 KRW, and the twist is that big brands release small-size, Daiso-only lines. Standouts: the Daiso edition of VT Reedle Shot (a sell-out sensation), Sungboon Editor's Green Tomato pore serum with 6,040,000 bottles sold to date, Son & Park's Art Spread Color Balm — gone viral as a 'luxury lip-balm dupe' — and Medi-Peel peel-off masks. It pairs perfectly with Olive Young for a half-day shopping run.

Sesin — scrubbing away full-body dead skin with an Italy towel at a jjimjilbang — is one of the most talked-about K-beauty experiences for foreigners. Soak in the hot pool for at least 30 minutes to soften up before you start, and speak up right away if it hurts. Intensive moisturizing afterward is a must. One caveat: never scrub a treated area right after a procedure — wait a week after lasers or injections, and follow your clinic's guidance after surgery.

The best time to recover is the mild, low-UV stretch from October to February. Pairing an autumn-foliage trip with lasers or lifting is popular. Cherry-blossom season (March~April) suits gentle procedures like skin boosters and glow injections, but watch out for yellow dust and fine particulates. November~January is Korea's peak season, so bookings fill up fast, and the hot, humid months of June~August aren't recommended for surgical-level procedures.

Korean clinics really do recommend certain foods during recovery. Pumpkin juice and pumpkin porridge are rich in vitamin A and potassium, helping flush out sodium to ease swelling, while seaweed soup is Korea's classic mineral-rich recovery dish (it's also what new mothers eat). After jaw or contouring procedures, soft porridges like abalone or sweet-pumpkin porridge are the standard meal. For protein, reach for tofu, steamed egg and white fish; for swelling, bananas. On the flip side, alcohol (at least 4 weeks), spicy and salty food, and too much caffeine slow recovery — save the tteokbokki as a reward for once you've healed. ※ This is general guidance; your clinic's instructions come first.

The '10-step Korean skincare routine' famous abroad is really closer to a frame built by overseas marketing. Koreans' real habits are about principles, not step counts: double-cleansing morning and night, daily sunscreen even indoors, patting toner in by hand instead of using cotton pads, sheet masks 2~3 times a week that cost just ₩2,000~4,000 each so there's no guilt in using them, and a culture of visiting the dermatologist as regularly as the hair salon. The core philosophy is 'prevent with moisture and sun protection,' not 'attack once a problem appears.'

There are free experience stores that are a joy even if you buy nothing. In Seongsu, there's Amore Seongsu with its robotic skin diagnosis and cleansing rooms, and the gallery-like Tamburins flagship. In Myeongdong, the immersive SKIN1004 store, the 3CE Cinema, and Olive Young Myeongdong Town with its speedy multilingual service. In Gangnam and Bukchon, the Sulwhasoo Dosan flagship where you can book a spa, and Sulwhasoo's House Bukchon, which wraps your purchases in bojagi cloth inside a hanok. String them together half a day at a time — Seongsu (experience) → Myeongdong (shopping) → Gangnam (procedures) — for a wonderful beauty-travel course.

87% of international patients flock to Seoul, with over half choosing Gangnam-gu. Each district offers a unique experience: Sinsa-Apgujeong is a 'Plastic Surgery Belt' centered around large hospitals, Cheongdam specializes in high-end anti-aging, the Gangnam Station area offers cost-effective laser and Botox, and Myeongdong combines shopping with dermatology clinics. During your recovery, low-intensity walking courses like Dosan Park, Garosu-gil, and Han River Park are all within easy walking distance. All KBEAU partner hospitals are conveniently located within these areas, ensuring minimal travel.

The 'straight shoulders' that make a dress line sing are created with trapezius Botox — 30~60 minutes, with almost no downtime, peak effect at 2~4 weeks and lasting 4~6 months, making it popular with anyone ahead of a wedding or photoshoot. The V-line — that so-called 'idol jawline' — usually combines masseter Botox, ultrasound lifting and thread lifting, and there's also baby Botox, placed subtly to keep your expressions natural. We'll go over the exact procedures and prices in a free consultation.

The dewy 'mulgwang' look — known abroad as glass skin — is usually created with a combination of Rejuran (PDRN) skin boosters + hyaluronic-acid glow injections + LED therapy. Each session runs 90~120 minutes with short downtime, so it fits well alongside a travel itinerary, and after a 3~4-session program, maintenance every 2~3 months is typical. Check detailed price ranges with a self-quote.

The fiber and B vitamins in multigrain rice, the moisture and minerals in doenjang and seaweed soups, the antioxidants in namul side dishes, right down to fermented kimchi — built from grains, soups, greens and ferments, the everyday Korean diet is a balanced way of eating that keeps skin healthy over time, no special regimen required.

Protein-rich white fish, tofu and eggs aid wound healing, while vitamin-C-rich kiwi, strawberries and bell peppers support collagen synthesis to speed scar recovery. For swelling, reach for potassium-rich bananas and mature pumpkin; for inflammation, salmon and nuts are good. Steer clear of spicy and salty food, alcohol and excess caffeine while you're recovering.

The catechins in green tea curb skin aging and inflammation, while the vitamin C in yuja tea helps with brightening and firmness. Jujube tea boosts circulation for a clearer complexion, and cassia-seed and barley teas aid waste elimination to ease swelling. During post-procedure recovery, we recommend a warm cup of low-caffeine jujube or cassia-seed tea.

Sheet masks are a popular gift, and gentle, soothing toners and creams are great for skin left sensitive after a procedure. Snail creams and CICA products are especially recommended for recovery, being effective at renewal and calming. Before you go, check the Olive Young app for foreigner discount coupons.

CICA cream that excels at calming skin, vitamin-C serum effective for brightening and blemishes, collagen ampoules for firmness, and lightweight, no-white-cast sunscreens. Lately, plenty of regenerating ampoules and masks that aid post-procedure recovery have launched too, and many shoppers pick them up alongside their clinic visit.

A deep, wide-brimmed bucket hat hides the face without pressing on the treated area, making it great for recovery. For masks, choose a 3D style with soft ear loops that doesn't cling to your face. After nose or chin procedures, a roomy size is important to avoid irritating the wound.

With a passport in hand, foreign tourists get instant tax-free benefits at department stores and duty-free shops, and even regular-store purchases can be refunded at the airport via Tax Refund. Present your passport at payment, keep the tax-free paperwork, and use the refund counter before you go through departure.

Brands with mild ingredients and a calming effect suit post-procedure recovery, while brands with functional ingredients are right for specific concerns like brightening or wrinkles. We recommend testing samples in-store or at Olive Young and choosing the brand that fits your skin type.

We're looking for medical institutions that want to attract international patients, along with local agent partners. Apply on the clinic-partnership and agent-partner pages. (2026.06.15)